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September 2004

TV's found wanton Surprise, surprise: A new study of teen TV viewing shows "Sex and the City" leads to more sex in the city.

In a study released today, Rand Health, the largest independent health-policy research org, found adolescents who watch large amounts of TV containing sexual content are twice as likely to start having sex in the following year as their peers who watch very little sexually charged TV programming.
The findings may sound like simple common sense, something parents groups and conservative orgs have been saying for decades. But in hearings on Capitol Hill, Hollywood reps continue to argue that their opponents have no real proof of a direct relationship between viewing sexual or violent content and teen behavior.
The study is just one more weapon in entertainment media critics' arsenal.
Specifically, the study also found that teens who watch large amounts of TV with sexual content are more likely to start having sexual activities such as "making out" and oral sex, exhibiting behavior of teens nine to 17 months older who watched only average amounts of TV with sexual content.

"This is the strongest evidence yet that the sexual content of television programs encourages adolescents to initiate sexual intercourse and other sexual activities," Rebecca Collins, a Rand psychologist who headed the study, said in a statement. "The impact of television viewing is so large that even a moderate shift in the sexual content of adolescent TV watching could have a substantial effect on their sexual behavior."

The researchers assert that the TV content doesn't need to be explicit to make an impact on teens' behavior. Study found that TV show that included only talk about sex had just as much impact on adolescent behavior as shows that depicted sexual behavior.
On a positive note, study found that African-American youths who watched more depictions of sexual risks or safety measures were less likely to begin engaging in sexual intercourse in the subsequent year.
Researchers involved argue the study is the most definitive of its kind. Fueled by funding from the National Institute of Child Health & Human Development, Rand researchers surveyed 1,792 adolescents ages 12-17 from across the nation, asking them about their television viewing habits and sexual behavior. The participants were interviewed in a similar way a year later.
Researchers found the 10% of adolescents who watched the most television with sexual content were twice as likely to initiate sexual intercourse over the next year as the 10% of adolescents who watched the least amount of TV with sexual content.
Teens were less likely to start having sex if parents monitored their activities, if parents had more education, if they lived with both parents, if their parents did not approve of them having sexual relations, if they were religious and if they were in good mental health, the study found.

Susan Crabtree
6 September 2004

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